An effective marketing plan can: raise the profile of your organisation within your own and the wider community;increase the number of people who use your services; attract sponsors and provide opportunities to raise funds. The way in which your organisation communicates with the public is becoming increasingly more important. And communicating?whether with the public, stakeholders or other groups?is, in essence, what marketing is all about. Whether you do it consciously or not, your organisation is constantly engaged in activity that can be considered to be part of marketing. The purpose of this workshop is to help you understand what marketing activities you already do and to develop your planning for the future.